SHAPING and
Transforming
brands into unique
universes filled
with meaning
Claudia Be
Independent partner to your brand
Pursuing to create the extra-ordinary
Pursuing to create the extra-ordinary
Hi! I'm Claudia
Based in the Canary Islands and enthusiastic about living an extra-ordinary life full of authenticity, humanity and beauty. I enjoy inspiring and helping brave people to create and elevate the uniqueness of their brands. My approach combines deep strategic thinking with intentional and sensitive design to build genuine and meaningful connections.
I accompany you and your team in this immersive and enjoyable journey surrounded by strategy, curiosity, creative development and beauty. Once you know who you really are and where you want to go, connecting with your people becomes natural and powerful, unleashing your brand’s potential to grow and transform lives and behaviors.
Let's talk about your vision, get some clarity and explore how we can shape your brand together.
Fearlessly open & curious
Accomplice for better
Beauty is about singularity
Offbeat & intuitive mindset
Strategically optimistic
Selected projects
BRANDING to
grow & glow
My work with brands begins by looking inward, understanding your true essence, and gaining clarity about your internal identity, business and the external landscape.
Through careful observation, active listening, and meaningful conversations, we gather the insights needed to strategically shape your soul in this complex and exciting universe. Then, we bring it to life through distinctive words and visuals that resonate with you and your audience.
In this world full of possibilities, it is through these connections that the right people will find us, walk alongside us, and propel us forward. Here's how we'll work your brand together:
Analysis & Discovery
With active listening
Brand Strategy
Through deep thinking
Verbal Identity
With sharp writing
Visual Identity
Designed with sense
& beyond
For better connections
YOU ARE NOT ALONE
Over the years in this beautiful, complex world of business, I've discovered something incredible: when brand strategy dances in harmony with business strategy, magic happens. Growth becomes more natural. Connections deepen. Purpose shines brighter.
This discovery has led me to expand my role, becoming not just a brand strategist and designer, but a trusted thinking partner for brave leaders who want to create a meaningful impact.
BRAND ADVISORY & DEEP CONVERSATIONS
Let's explore your vision together, discover hidden opportunities and connect brand decisions with business goals in a way that feels natural and powerful.
MENTORSHIP
Twenty years of experience shared with you, through intimate guidance that enables you to approach design with confidence and clarity.
FRACTIONAL CHIEF BRAND OFFICER
Think of me as your brand's guardian angel – bringing senior-level strategic thinking to your team, without the full-time commitment.
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With experienced
partners
(Also the nicest people)
Brands are a multi vision: complex, atomized and diverse entities with ever-evolving touchpoints that connect with users. They engage all the senses, harmonizing like musicians in an improvised jam session.
Thus, I take a holistic approach and consider all aspects of the brand, such as brand culture, digital experience, communication, visual storytelling, space design or sound branding. I have a wide network of specialized external collaborators dedicated to creating the comprehensive brand experience and multiplicity that users expect.
Piero Gandini
Motivator of change
Miriam Augustin
Designer of digital products
Squaads
Builder of digital tools
This is the reward for my work <3
Alexandra Adeler
VEINTIUNO • Emblematic Hotels Owner
Working with Claudia has been, without a doubt, one of our greatest successes in the development of our hotel. From the first minute she knew how to interpret our expectations regarding branding and visual identity, and proof of this is the final result, which we are in love with never tire of seeing. Thank you Claudia, we will continue working together in the future!
David Macías
AIOS
As a reference point for good design in the Canary Islands, her impact has been profound. She has proven herself to be a leader and has inspired to strengthen the positioning of design in the Canary Islands with her experience and wisdom. Anyone lucky enough to work with Claudia, either as a colleague or a client, will surely benefit from her expertise, her passion and her dedication to high-quality branding design.
Javier del Toro
Hospitality Consultant at HACHE
Claudia is much more than a brand consultant, in fact, I believe her profile is much more humanistic, transgressive and multifaceted than her mere professional title indicates. With a frankly strategic vision and out of the box thinking, she manages to align the mechanics and art of communication to satisfy her clients' objectives, while leaving her own touch. For all these reasons, I believe that Claudia is a sure asset to any brand's healthy growth in today's contemporary environment.
Fernando Torcelly
Senior Engineering Manager at Monkey Taps
Claudia is one of those people you find and becomes a teacher from whom you can learn and grow. Working with her and following her process of building a brand, taking care of every detail, every feature, every word... was a real learning experience. Not only does she have an impressive technical ability and capacity, but she is also able to manage client relationship, with great skill and sincerely understanding their needs and expectations. I look forward to working with her in the future. It is always a real pleasure. Thank you Claudia.
Eduardo Araujo
Mayor's Advisor at the Agüimes City Council
Claudia is a thoughtful, methodical and conscientious professional, who does not just deliver what is requested, but is committed to exceeding her clients' expectations. She combines strategic thinking, one of her great virtues, with a sincere and honest passion for her profession. She is creative, perfectionist and committed: always adding, never subtracting. When faced with difficulties, she thinks in terms of solutions rather than problems, an attitude that is a great help when facing the most difficult challenges.
Fernando del Río
Founder CEO at SYNIVA and LastSmile Fulfillment
Knowledge. Seriousness. Depth. Method. Flexibility. Passion. Balance. Criteria. Approaching the development of a BRAND requires deep investigation and a capacity to bring life, to humanize, as Claudia says and DOES. Impregnating matter with spirit is something that very few are capable of doing and understanding. I have enjoyed and learned a lot from the process. A great job. My enormous appreciation.
